Starting from ARD Raccanello’s core value of Persistence — understood as continuity and the ability to grow together with its people — Anita Zuin chose to transform parenthood from a private matter into a shared organisational commitment. As HR Manager, she designed and formalised a structured Parenthood Support Policy to accompany employees through one of the most significant life transitions, combining financial support and flexible working measures
By introducing extended paternity leave, a multi-stage baby bonus, paid leave for children’s medical appointments and enhanced smart working options, she ensured that support was not symbolic but concrete and measurable. Her initiative demonstrates how HR leadership can translate corporate values into tangible welfare actions — strengthening retention, fostering trust, and reinforcing the long-term sustainability of both families and the organisation.
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