Drawing on her extensive experience as CEO and Senior Coach at A-Group Pro Kft., Andrea Szabados recognised that knowledge management only becomes powerful when it is human, visible and emotionally engaging. Through the MagenTALK Employee Talks Program, she transformed internal communication at Magyar Telekom into a dynamic storytelling platform where employees step onto a professional stage to share ideas, expertise and personal journeys.
By combining careful curation, structured speaker coaching and organisation-wide visibility, she turned tacit knowledge into memorable, shareable insight — strengthening engagement, collaboration and the company’s “Self-tuning” learning culture. Her initiative demonstrates how purposeful facilitation and psychological safety can convert knowledge sharing from a formal process into a vibrant, participatory movement.
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