Observing the persistent mismatch between people and roles, Roberto Mairo questioned the very foundations of traditional recruitment. As Founder and CEO of Rivoluzione Umana, he developed the PAV Method (Passions, Aptitudes, Values) to move beyond CV-based selection and towards a genuinely human-centred approach to labour matching
By shifting the core question from “Can this person do the job?” to “Is this a role this person could truly love and grow in?”, he reframed recruitment as a process of motivational alignment rather than mere skills verification. His structured and replicable framework demonstrates how integrating passions, natural aptitudes and personal values into selection processes can reduce inefficiencies, strengthen engagement, and create more sustainable matches between individuals and organisations.