In the dynamic and seasonal world of experiential tourism, Óscar Oliveira recognised that traditional people management models were not enough. As Manager of Caminhante.pt, he developed a flexible and people-centred approach designed to match guides’ skills, languages and interests with the specific character of each tour, while remaining responsive to constant changes in demand
His model shows how adaptability, close communication and genuine attention to individual strengths can enhance team motivation, improve customer experience, and strengthen organisational resilience — proving that in tourism, managing people with flexibility is as important as designing memorable experiences.
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